MarTech Audit
A MarTech audit comprehensively examines and assesses an organization's marketing technology stack. A MarTech audit aims to evaluate the effectiveness, efficiency, and overall performance of the tools and technologies used within a marketing ecosystem. The audit below is a sample of how I helped a nonprofit organization understand how well its marketing technology (focusing on conversion tracking) aligns with its business objectives and whether it is maximizing its potential.
Recommendations
As an employee of a small nonprofit without many resources, Ethan has done a great job helping create digital fliers and improving our organization's efficiency and professionalism
- Amy Kass, Court Watch Montgomery
I enjoyed working with Ethan in the same department at Upstream USA. Ethan really knows his technology, like Hubspot, but he’s a wiz at quickly learning any platform. He’s sharp in analysis, workflow design, and problem solving. Ethan’s creative and possesses a fun wit. He’s able to converse on all levels to discern business needs, ensure understanding, and share solutions. Any team will be fortunate to benefit from Ethan’s many talents.