Blog • August 20 2023

Unlocking Success for Young Marketers: Joining Thriving Teams

Unlock the secrets to success for young marketers by finding your place in a growing company and thriving team. Embrace the power of collaboration, innovation, and accelerated career growth.

Blog • August 12 2023

The Dynamic Trio of Marketing: Creativity, Analytics, and Strategy

In marketing, creativity, analytics, and strategy form an inseparable trio that drives campaigns toward success. Explore how these elements intertwine to craft captivating narratives while making informed decisions backed by data. The blog unveils the harmonious dance between art and science in the dynamic marketing landscape.

Blog • August 6 2023

Surround Yourself with Advocates: Why It Matters in Your Absence

Creating a network of advocates requires intentional effort. It's not about surrounding yourself with "yes" people but individuals who genuinely appreciate your worth and are willing to support you when needed. Building such connections often involves authenticity, demonstrating kindness, and being genuinely interested in others' success.

Blog • August 1 2023

Content Marketing: Cultivating Leads Like a Green Thumb

In the fast-paced world of digital marketing, it's essential to find the right approach to generate leads. While paid acquisition can deliver quick results, it's like hunting—a short-term gain. On the other hand, content marketing is akin to gardening, where patience and nurturing yield sustainable growth. Let's explore why investing in content is the key to cultivating a lead source that blossoms over time.

Blog • July 28 2023

5 Marketing Lessons For A Downturn

In a world facing big challenges, marketing in a downturn demands clarity and focus. Robin Daniels, a seasoned marketer, advises against random acts of marketing and highlights the significance of directly measurable outcomes. Content creation shines as a huge opportunity, particularly in budget-constrained environments. Startups should prioritize educating customers about product value, while established brands emphasize consistent messaging. Embracing a well-rounded marketing strategy that incorporates digital, content, and community-based marketing can lead to enduring success and customer loyalty. #MarketingTips #ContentStrategy #BrandSuccess

Blog • July 26 2023

Unveiling the True Essence of Marketing: It's More Than Just Big-Budget Campaigns

Welcome to the marketing world, where creativity meets strategy, and every little detail can make a difference. Many believe marketing is about flashy big-budget campaigns that flood our screens and streets. While those campaigns have their place, let's peel back the curtain and explore the heart of marketing - the elements that captivate audiences and inspire them to spread the word.

Blog • July 24 2023

The Power of Applying for the Job Even When You Feel Unqualified

Have you ever come across a job listing that you were incredibly excited about, but the voice of doubt crept in, convincing you that you weren't good enough? You're not alone! The fear of rejection can be daunting, causing many to shy away from opportunities they truly desire. However, in this blog post, we'll explore the untapped power of applying for a job, even when you feel unqualified—and how it can lead you down a path of unforeseen growth and achievement.

Blog • July 17 2023

Unleashing the True Potential of Your Marketing: Embracing Customers' Aspirations

In this blog post, we delve into the core of marketing, exploring the untapped potential of understanding customers' aspirations. By adopting transformative marketing techniques, you can create emotional connections, captivate your audience and drive exceptional results.

Blog • July 13 2023

The Unrecognized Marketing Skill: Understanding the Value of Verbal Communication

Discover the underrated marketing skill that can boost your success. Learn when to make a phone call instead of an email, and unlock new opportunities for effective communication. Read more!

Blog • July 10 2023

Marketing is Psychology: Understanding Why Customers Buy

Unlock the secrets of customer behavior and enhance your marketing strategies with this insightful blog. Explore the profound connection between marketing and psychology, understanding the deeper reasons why customers make purchasing decisions. Discover the power of emotions, social proof, FOMO, and trust-building techniques to drive sales and foster lasting customer relationships. Gain valuable insights to optimize your marketing approach and achieve business success.

Blog • July 10 2023

FIVE QUESTIONS TO ASK VENDORS BEFORE PURCHASING NEW TECH

Many nonprofit organizations do not have a marketing department to help them decide on the right technology for their organization. So, it’s important to prepare questions to ask before meeting with a potential tech vendor.

Blog • January 8 2022

5 Simple Steps To Prepare For A New CRM Platform

It’s no surprise that you want to migrate your donor data from your old or non-existing Customer Relationship Management (CRM) to a new one. As a best practice, make sure records are accurate and up-to-date before migrating data to your new CRM––quality data beats fancy algorithms. In this guide, we’ll walk you through five steps you can take to prepare for migration day with your new CRM platform!